Former Catcher & Team Captain for the Florida Gators. Graduate Assistant Coach for the Univ. of Tennessee. 15+ years of private coaching and athlete development.

Wife to an amazing husband & mother to the most beautiful little girls (and future Florida Gators)!

About Ashlie...

"Ashlie was a member of our staff for two years at the University of Tennessee, following a stellar playing career at the University of Florida. She is a terrific coach who really understands how to TEACH the fundamentals of the game. She is a bright young coach who is very mature beyond her years and has a comprehensive knowledge of all aspects of the game. She is a coach I would trust teaching those players that I wanted to be successful at the next level."
Ralph Weekly
Head Softball Coach, University of Tennessee, U.S.A. Olympic Team Coach & Team Leader (1996, 2000)

I’ve always had a passion for softball and athletics in general. This game has provided me so many incredible opportunities and a platform to be successful in life. As a coach, we have a responsibility to share our experiences with the next generation so others can go above and beyond what we experienced!

While position specific skill development, strength and agility are crucial, I don’t believe our responsibilities end there… with teen suicide at an epidemically high rate, physical and cyber bullying taking over our schools and societal pressures stealing our kids youth it is up to us, as leaders, to teach our youth to be strong and confident in their own right. It is up to us to build them up and give them to tools to create their own self confidence and conviction. 

I believe athletics provides us the platform to teach and develop student-athletes beyond the playing field. It is the vehicle to teach them leadership skills, positive thinking and goal setting. 

My goal is to train the WHOLE athlete… mind, body and heart, and ultimately prepare these young ladies to WIN. EVERY. DAY.

My Story...

Colorado Native. Former Catcher for the Florida Gators. Former Graduate Asst. Coach for the Tennessee Lady Vols. Catching Coach. Hitting Coach. Life Coach. Wife and Mom to 2 Beautiful Girls.

Throughout my career, I’ve had some incredible experiences as well as some incredible challenges, here is my story…

THE GOOD – High school state championships, proud to call myself a Florida Gator, coached alongside the Division I Regional Coaching Staff of the Year at the University of Tennessee – SEC Championships, WCWS Runner Up Finish, Colorado Centennial League Coach of the Year Selection… played alongside and coached NCAA All Americans and Olympians… but ultimately have been blessed to coach and get to know some incredible young ladies and their families.

THE HARD – My career was riddled with injuries, in fact a knee injury ended my career in the middle of my senior year at the University of Florida. My first major knee surgery happened July 5th prior to my freshman year at Florida. In a travel ball tournament in Seattle, WA, I subluxed my knee cap running through 1st base. I had subluxed my knee cap on and off since middle school, but this time was different. When I hit first base I hyper extended my knee and out it went. My knee was immediately swollen and unstable, many thought I had torn my ACL. When we returned home from the tournament my mom took me straight to the Emergency Room where the ER doctor told me I had torn my quad from my femur. This didn’t seem right as I recognized the feeling of subluxing my knee cap, so we went to see our family orthopedic surgeon the next morning. There is where the accurate news was delivered… I did in fact sublux my patella but this time I had also fractured the lateral condyle (outside groove the patella tracks in) of my tibia. I underwent a Tibial Tubercle Osteotomy with a Patellofemoral Ligament Reconstruction. It was intense, it was painful, and it was here that I started all over again… After 6 weeks of non weight bearing activity and simply trying to regain range of motion, I stepped foot on the campus of UF with a completely atrophied quad (my calf was larger than my quad) and I was learning a proper walking gate again. The entire fall of my freshman year included twice a day rehab, strength and conditioning, practice as much as I could and hitting from a bucket. I was released to play Feb. 12th, the weekend of our first tournament. While I was released to play, that doesn’t mean I was 100% back to me and the level I was accustomed to. It was a long road back, at this point it was more mental than physical. Each summer during my college career resulted in a surgery, whether is was a clean out/ scope of a knee, or an elbow surgery on my throwing arm (radial nerve entrapment) or a torn ulnar collateral ligament in my left thumb (game keepers thumb), the cycle was the same – Surgery, rehab, fight my way back to 100%, play catch up to the rest of the team, season, start over again. 

Unbeknownst to me, the type of knee surgery I had leading into my freshman year is the type athletes don’t typically recover from, much less return to catching. It was during our series at UCLA my freshman year when an opposing coach complimented me on my recovery and let me in on the secret (people don’t come back from that type of injury). To date, I have undergone 7 knee surgeries, an elbow surgery and a thumb surgery. While none of this is glamorous, I wouldn’t trade any of it and have no regrets! Through all of this adversity, I learned grit, I learned how to fight back and I learned to never give up on my dreams. I learned how to work hard – mentally, physically and spiritually.

THE COOL – All of my experiences have resulted in a B.S. from the University of Florida in Exercise and Sport Science, a M.S. Degree from the University of Tennessee in Sport Management, multiple championships, the opportunity be coached by one of the best and most respected catching coaches in the game while at UF, the opportunity to coach alongside Ralph and Karen Weekly in the Women’s College World Series Championship Game, and work alongside the best of the best in this game!

My coaching career began with the focus of improving and teaching the physical skills and strategies of softball, while that still remains a focus, my perspective has evolved. As I watch my daughters (2 and 3 years old) grow, I ask myself, ‘how do I raise my girls to be strong, confident, kind and overall good people’?  

Softball is my passion but teaching and training the next generation of strong and confident young ladies is my mission. My ultimate goal is to build the foundation for female athletes to WIN. EVERY. DAY on and off the field! Teach them out to think positively, love themselves and look inward for their source confidence and self worth. Softball is my platform for coaching and teaching the WHOLE student-athlete. 

As A Catcher

  • University of Florida Catcher (2001-2005)
    • Team Captain
    • Single Season & Career Fielding % Record Holder (Top 5)


  • High School:
    • State Championship
    • 1st Team All Conference Selection
    • 1st Team All State Selection
    • All Colorado Selection
    • Gold Glove Award Recipient


  • Rocky Mountain Fastpitch League (RMFL) Board Advisory (2021 – Present)
  • USA Softball HPP Elite Athlete Representative, Colorado Board Member & Evaluation Coach (2020 – Present)
  • University of Tennessee Graduate Assistant (2006-2008)
    • Women’s College World Series
      • 6th Place Finish (2006)
      • Runner Up (2007)
    • Southeastern Conference Champions (2006 & 2007)
    • Southeastern Conference Regional Coaching Staff of the Year (2007)
  • CHSAA Centennial League Softball Coach of the Year (2013)


  • Monica Abbott & Ashlie (Goble) Rowley Pitching & Catching Camp
  • University of Florida Softball Camps
  • University of Tennessee Softball Camps
  • Travel Ball Coach (Head & Asst.) – 18U Gold & 16U A Teams
  • 4 NCAA All Americans
  • 2 Southeastern Conference Players of the Year
  • NCAA National Player of the Year
  • Multiple NCAA and Colorado All Conference Selections
  • Multiple College Scholarship Recipients
  • Multiple stellar young ladies who did not play college ball but are incredible up and coming leaders!



  • M.S. Degree – Sport Management, University of Tennessee
  • B.S. Degree – Exercise & Sport Science, University of Florida
  • National Academy of Sport Medicine (NASM) Certified Personal Trainer
  • Dale Carnegie Leadership Institute Certification
  • Evan Roth Professional Development Continuing Education – Leadership & Development
    • Training includes: Time Management, Communications, Stress Management, Emotional Intelligence, Emergenetics Profile Assessments, Delegation, Wellness & Resiliency, Energy and Focus, Dealing with Conflict, People Management and Team Effectiveness.


  • Colorado Softball Academy, Founder & CEO
  • Ashlie Rowley Academy CEO, Player Development Coach, Mentor
  • USA Softball HPP Colorado Program Director & Elite Athlete Representative
    • Head Player Development Coach and Program Coordinator for the USA Softball HPP National Team Program. 
  • Sports Performance Strength & Conditioning & Personal Training – 13 Years
    • 24 Hr. Fitness (Personal Trainer)
    • Impact Sports Performance (Strength Coach & Private Softball Instructor)
    • D1 Softball & Training (Private Softball Instructor)
    • Mullen High School Softball (Head Coach)
  • Marketing & Business Development – 11 Years
    • Experience includes brand creation and management, website creation and hosting, graphic design, content creation, social media promotion, sponsorship and advertising, annual campaign creation, video production and promotion, internal and external communication, public relations, client relationship establishment and management, and public speaking.
      • University of Florida Athletic Association Marketing & Promotions (Marketing Intern)
      • Boston Red Sox, Spring Training (Game Day Operations & Sponsorship Coordinator)
      • D1 Softball & Training (Lead Instructor)
      • Mullen High School (Marketing & Development Director)
      • Kahuna (Marketing & Business Development Coordinator)


  • Colorado Softball Academy Foundation, Inc, Founder & CEO
  • Rocky Mountain Girls Fastpitch Board Member
  • F.A.N. – Female Athlete Network Board Member
    • A 501(c)3 Foundation that creates opportunities for girls and women to participate in sports.
  • Kahuna Kares Foundation – Creator & Chairman
    • A corporate giving Foundation designed to support the non-profit organizations Kahuna employees are passionate about. Since its creation (2016), the organization and raised/ donated over $120,000 to charities such as St. Baldrick’s, Children’s Hospital, Set Them Free etc.
  • Mullen High School Foundation – Co-Creator
    • A fundraising platform established to support the Mission and Vision of MHS, its’ students and activities. 
  •  Rocky Mountain Pipeliners Club – Website Manager
    • An industry organization that raises money to provide scholarship for trade workers to continue their education and expertise in the oil and gas industry.
  • Mile Hi Jeep Club – Participant
    •  An off-road club that raises money through events for the Children’s Hospital Burn Camp. Through the annual All-4-Fun event, MHJC has contributed over $250,000 to Children’s Hospital.
  • Set Them Free Offroad – Participant
    • An off-road event set up to raise money to fund rescue missions for victims of sex trafficking.