Develop the whole athlete - physically, mentally & EMOTIONALLY

Get ready to work hard, dream big and achieve your goals! Softball is more than just game, it’s a platform for personal development that will set you up for success in life!



Ashlie Rowley taught both of my girls, and many of the players I coached tremendous softball AND life skills - Any instruction from Ashlie is an investment, not an expense!!
Ceri Anderson
Mom of 2 Division I Softball Players & Club Coach

Choose the perfect plan

Choose the Membership Plan works best for you!
Do you want access to my library of instructional videos and content, or would you like access to my library PLUS the ability to send me video footage for assessment and feedback?

Online Academy Instructional LIbrary



Per month

Inidividual Online Academy Plus

UNLIMITED CONTENT + virtual training


Per month

High Performance Player Development Program

Personalized Player Development Plan, Video Assessment


Per month

What they are saying...

Coach Rowley has been invaluable to my daughter's development as a confident young woman, catcher and leader. Her individualized approach to assessing the strengths and weaknesses has allowed my daughter to advance her catching fundamentals, on-field team management, and success.

Tim Heronimus

She's someone who will care about your success on and off the field. Knows the game, knows how to develop softball skills and push you through barriers you never thought you'd pass. Playing for her changed my mindset as a player and a young female. Without her guidance, no way I would've been mentally strong enough to work in the industry I do today. Thank you coach!

Haley Paxton

training options


Through my player development and versatile coaching program options, you will receive a personalized player development plan after initial skill assessment, individualized coaching (based upon the plan you choose), and access to my library of Division I caliber instructional videos, drills, recruiting guidance tools, mental skills tools, and personal development content. Additionally, you will be added to my private Facebook group for daily accountability, motivation and mentorship!

  • Individualized Player Development Plan
  • Relationship Based Instructions
  • Video Coaching Assessment & Feedback
  • Catching Instructional Videos
  • Catching Drills
  • Strength & Conditioning Workouts for Catchers
  • Hitting Instructional Videos
  • Hitting Drills
  • Mental Skills & Personal Development Content & Application

virtual Coaching assessment

Assessment and feedback from anywhere! Send practice and/or game footage of your swing, throw downs, blocking etc. on a weekly basis. I’ll assess the videos, provide voice over coaching, slow them down and mark up them up (so you see what I see), and send them back with suggested drills for improvement. The goal is to build off of each week! 


One of my favorite parts of coaching is getting to know and work with athletes in a one-on-one setting. My private one-on-one training is more than just an hourly lesson here and there. I design a training regime (Catching and/or Hitting & Slapping) specific to the athletes skill level and goals. Workouts will include injury prevention, strength and conditioning and mental skills work. If you have the dream of playing at the next level, you must be committed – MIND, BODY & HEART. I promise to push you, encourage you and be in your corner during every step of your journey. If appropriate, these athletes will receive recruiting support, guidance and endorsement, as well as recruiting video production. Private instruction space is limited, don’t hesitate to contact me for more information.

Space is limited for 1:1 training as my focus is not to take on every interested athlete to fill time slots. I take on a certain number of athletes where I can commit wholeheartedly to their development and progression. In the event you are placed on a waiting list for a spot to open up, I encourage you to take part in the virtual training opportunities so you are prepared when we can get started!